Case Study: Carpeting & Flooring
Industry: Carpeting & Flooring
Challenge: Remain competitive while also growing new customers.
Product Solution: Integrated Marketing campaign, including Facebook ads, Pay Per Click advertising, demand side platform digital display and print inserts.
"We immediately started seeing results from the CJ as well as following a more developed marketing strategy. The CJ coordinated with our web designers and our manufacturers to collaborate on our marketing efforts.
Our business has increased over 20% the last two years. We have enjoyed many record months and I attribute much of that success to our marketing plan through the CJ. In the past, we would pick and choose specific times to advertise. Now we are consistent year-round helping grow our brand image.
The most important aspect of this has been the team at the Courier Journal."
Bruce Jones, Carpet Mart