Smart Research, Unique Resources
There is no single way to reach a local consumer today. They see advertisements in the newspaper, online and even while driving down the street. They walk into stores and look at products. They compare notes with colleagues at work or with friends on social networks. They use search engines and read reviews.
Today's complex media environment creates a need for careful application of a variety of market intelligence tools. We leverage the power of the USA TODAY NETWORK to uncover insights by drawing from a wide array of market research tool.
You may hear others claim that one or two digital or analytic tools are all you need, but our clients have found that a combination of tools and methods – executed seamlessly across multiple channels with an integrated marketing strategy – is the best way for them to get results and return on their marketing investment.
Flip through for more details on our sophisticated marketing tools.