Whether you run a local plumbing company or own a small florist shop, all local businesses can benefit from using local SEO to reach customers all along their consideration path when seeking products and services. At any given time, there is only a small percentage of your total target audience that is in the market for your goods and services – this is called the “thin market principle.” If you fail to meet the needs and expectations of customers who happen to be in the market, you are at a loss until they return, and this is an unfortunate position to be in, as it allows for your competition to take hold.
Local search marketing is a cost effective and efficient way to have a continuous connection to your customers, whether they are in the market or not. It helps you appear in relevant local search results and bolsters any investment you make in search, so potential customers can find you when they need you most.
What is Local SEO Marketing?
You may have heard of search engine optimization (SEO), but how does this digital marketing strategy differ from local SEO? Local search marketing aims to provide relevant results on the search engines based on the user's current location. For instance, if you were to type in “best HVAC” into Google, you would find a list of HVAC firms close to your physical location. These localized search results allow the search engines to provide more relevant results for users who are looking for products or services locally.
Rather than marketing to everyone, local SEO helps you narrow your focus to those who are in the area and interested in the products or services they offer. There are many steps to create the optimal local SEO presence, but the first one never changes: claim your Google Places for Business page and make sure it is updated with all of your contact information, address, hours, and other details your customers would need to know. By providing category information about your business, you can help Google better understand what your business offers. This makes it easier for the search engine to place you on the results page for relevant searches from customers in your area.
How Local Search Marketing Can Benefit Your Business?
One of the greatest benefits of local SEO marketing is that it allows you to optimize your marketing budget. No business has infinite resources, and that challenge is multiplied for local businesses who must work strategically to make the most of their marketing dollars. Using local SEO to zero in on the customers that are most likely to make a purchase allows you to remain competitive with larger companies in the area, despite the budget differences.
With local SEO, you can also attract and connect with more mobile consumers, which is important as the number of smartphone and mobile device users continues to increase each year and customers are always connected. Mobile searchers often use their smart device to look for stores and service providers in the moment. By building up your local SEO, you can make sure that your local business appears in their search results when they search on-the-go for the products or services your brand offers.
Overall, local SEO can be a game-changer for small local businesses. Not only does it help to increase your customer reach, but it also ensures that you target relevant leads. In the digital marketplace, local SEO is no longer just an option; it is a must for those who want to reach more customers and grow their business.