The Best Social Networks for BusinessNot all social networks are created equal.
Many companies take advantage of the opportunity to expand their reach and connect with local customers online. In fact, 44% of local businesses depend on social media to generate brand awareness, and 41% use social media channels to drive revenue. 
However, just because social media for local business can help your company reach new consumers, that does not mean every social channel is worthwhile for local brands. Below, we’ll discuss which social media platforms are best for local businesses and how you can use each one to optimize for reach and engage with more local consumers.
Facebook is not only the largest social network, but it’s also one of the most valuable social media channels for local businesses. Not only are there 1.9 million unique users each month, 75% of them spend 20 minutes or more on Facebook each day.  If you want to make the most out of this platform, be sure to consistently post valuable content such as blogs, videos, special promotions, company updates, and other third-party content your fans will love.
You can also reach your ideal local customers through targeted Facebook ads. Facebook allows you to target consumers based on location, age, gender, job title, and even specific buyer behaviors and interests. This ensures that you’re getting the most out of your social media ad budget by only delivering your ad content to those users who are most likely to be interested in what your brand has to offer.
With over a billion users monthly and two million video views per minute, YouTube is another great channel that local businesses can use to engage their audience.  The modern, on-the-go consumer loves engaging video content that they can watch right from their mobile device. The good news is that you don’t have to have a large production budget to make interesting videos that provide value for your local audience. Just make sure that your content is engaging, informative, and in line with your branding.
Make sure to create detailed descriptions with relevant keywords for each video that you publish on YouTube. This helps ensure that users can find your video content in the YouTube search as well as search engines like Google.
With 317 million unique users each month, Twitter is another effective channel.  Though you are limited to 140 characters, Twitter allows you to share all kinds of valuable content from links to your latest blogs to fun product videos. Remember to post consistently, and look for opportunities to start a conversation with your local followers.
Twitter is also an excellent channel for gaining real-time feedback and providing quality customer service. The instantaneous nature of Twitter makes it ideal for gathering data from your customers and followers through content like Twitter polls. Similarly, if you maintain an active presence, you can use the platform to handle customer concerns or issues quickly and efficiently.
We Can Help
Need help developing a stellar social media strategy? Our talented team of marketing experts can optimize your social media for local business, helping your brand engage with new and existing followers. Contact us today for a free consultation.
1. “Social Media Marketing Statistics Important to Small Businesses,” by Matt Mansfield; Small Biz Trends; 12/06/16
2. “2017 Social Media Demographics: What You Need to Know [Infographic],” by Robyn Showers; Tracx; 03/03/17