Digital Marketing Minute Week of November 13

Trends and articles on digital marketing. Posted on Monday, November 13 in Article.

Why Different Video Ad Channels Require Different Success MetricsDIGITAL VIDEO

Why Different Video Ad Channels Require Different Success Metrics

eMarketer

Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness.

Tom Alexander, founder and CEO of video advertising platform PK4 Media, spoke with eMarketer’s Sean Creamer about why the best metric for measuring success depends on the channel.

 

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For Effective Video Ads, Look Beyond Demographics to Behavior and ContextFor Effective Video Ads, Look Beyond Demographics to Behavior and Context

Kate Stanford | Think with Google

The days of “spray and pray” marketing—where brands would blast their ads at as many people as possible and hope the right audience noticed—are long gone.

Today’s marketers understand the importance of data-driven, highly targeted campaigns.

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The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First WorldThe Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

Becky Brooks | Marketing Profs

Audiences today are spending a lot of time on their smartphones. And with video's popularity on the rise on social media, people are watching a lot of video content also on mobile.

Marketers have to adapt their video marketing approach to account for the shift in consumer behavior.

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