Digital Marketing Minute Week of June 12

Trends and articles on digital marketing. Posted on Monday, June 12 in Article.

DIGITAL TRANSFORMATION

What Is Digital Transformation, and What Does It Require?

eMarketer

Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails.

eMarketer defines digital transformation as the process by which business leaders harness the capabilities and advances of emerging technologies to digitally reinvent their company’s operations, products, marketing, culture and goals for future growth.

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SOCIAL MEDIA ADVERTISING

These Charts Show How Facebook’s Ad Revenue Growth is Far Outpacing its Audience Growth

MarketingCharts

We recently reported on Facebook’s growing average revenue per user (ARPU), which Ampere Analysis notes has increased sixfold in the US between 2012 and 2016 (to almost $20).

We decided to take a look at Facebook’s earnings reports from another perspective, comparing ad revenue growth worldwide with audience growth to show just how much the marketing community has embraced Facebook advertising.

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DIGITAL DISPLAY ADVERTISING & ATTRIBUTION

Why It’s More Vital Than Ever to Get Display Measurement Right

James Collins | MarketingLand

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.

recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and media practitioners said they expect to be engaged in cross-channel measurement in 2017, compared with just 35 percent in 2015.

However, while interest in attributed measurement is growing, the same study revealed that the focus on programmatic buying for ads is slipping, with fewer marketers saying programmatic media buying will occupy their time.

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