Digital Marketing Minute Week of December 18

Trends and articles on digital marketing. Posted on Monday, December 18 in Article.

Emotional Engagement with Consumers Could Boost Retail Sales 5%EMOTIONAL ENGAGEMENT

Emotional Engagement with Consumers Could Boost Retail Sales 5%


It should come as no surprise that as consumers become engaged via social media, advertisers face a greater challenge to “connect” with them.  Where a rational connection used to be enough, more and more consumers are looking for an emotional connection. 

The new Capgemini’s Digital Transformation Institute’s report indicates that some of the benefits from making an emotional connection include increased loyalty and increased sales. 

Two of the best channels for emotional engagement—sometimes referred to as advertising without advertising—are social media and branded content

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6 Digital Marketing Trends to Watch Out For in 2018VIDEO ADVERTISING

6 Digital Marketing Trends to Watch Out For in 2018

Anthony Quigly | Digital Marketing Institute

Video advertising is not new, but it is hot and getting hotter.

Once upon a time, video advertising was limited to national brands and three networks.  Fast-forward to today where audience-targeted, pre-roll video is available for a surprisingly affordable price.  Even more surprising is that “Gen X and Baby Boomers are YouTube’s fastest growing demographics” (MediaKix, 2017). 

When correctly used, pre-roll video has the potential to help brands “stand out and build meaningful consumer or professional relationships” with their target audience.

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2018 Marketing Trends to Consider, Retire and WatchBLOG-ONLY CONTENT

2018 Marketing Trends to Consider, Retire and Watch

Susan Marshall | Torchlite Marketing

As mentioned above, consumers want to be engaged when using social media. While a well-written blog may tug a heart string, it is awash in a sea of competition and less likely to make that connection than ever before. 

Don’t fret. There is a way to help advertisers make their social blogging stand out:  video. 

As previously stated, digital video is now within the reach of smaller advertisers with local and regional budgets  What’s better is that the content wheel does not need to be reinvented. Per Susan Marshall on Torchlite, advertisers can and should leverage existing content and bring it into the video realm. 

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