Digital Marketing Minute Week of August 14Trends and articles on digital marketing.
Learn best practices for mobile search and in-store sales
Digital Marketing Depot | Search Engine Land
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day.
Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital campaigns on in-store sales.
Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality
Lauren Johnson | AdWeek
Two weeks ago, Acura set up a racetrack in El Toro, Calif., around a former Marine base and asked four influencers to drive a car as quickly and safely as possible down the course. The catch?
All of the drivers were wearing augmented reality-equipped helmets that overlaid HD graphics on top of the real world to make it look like they were driving through a jungle and snowstorm, making it difficult to stay on course. Meanwhile, footage from the race was livestreamed across Facebook, Twitter and YouTube.
Research shows why the power of context counts in advertising
Jessie Sampson | INMA
In print, we know that newspapers are a largely solus medium with 60% of readers not consuming any other media at the same time. Additionally, Lumen eye-tracking research conducted over Black Friday and Christmas shows 75% of readers look at each print ad, on average.
Crucially, this ability to reach engaged consumers with relevant advertising also extends online to newsbrands’ digital offerings. Lumen’s eye-tracking research, conducted this summer, shows ad viewing is 80% more likely, and ads get noticed in around half the time on news brands’ sites when compared to non-news brand sites.