4 Effective Mobile Marketing Strategies

Think mobile marketing is just for big companies? Think again. Posted on Tuesday, February 27 in Making Your Marketing Work.

Are you missing out on an important opportunity to capture more leads, engage local consumers, and increase your sales? If you don’t have a mobile marketing strategy, there’s a good chance you are leaving opportunities behind.

Marketing as Mobile and Local as Your CustomersMarketing as Mobile and Local as Your Customers

Some business owners may think mobile marketing is best left to big businesses. However, you don’t need to have a big budget to see real and lasting results with mobile marketing. There are many affordable ways that mobile can increase visibility and customer engagement. [1]

In fact, if you don’t have a strategy, you may be losing out on significant opportunities for new sales. According to one study from Google, 40% of mobile searches have a local intent. [2] This means that if you’re not utilizing mobile marketing tactics, you may be passing up the chance to reach local consumers.

Here are just four of the best big business mobile marketing strategies that local businesses can use to increase visibility in the local market and bring in more customers.

1. Mobile-Friendly Websites

Creating a mobile-friendly website is no longer optional. Many customers will go elsewhere if your website is hard to read or navigate from their mobile device. In fact, one survey shows that 53% of mobile website visitors will leave a webpage if it fails to load within three seconds [3]. Since more consumers are using their mobile devices to search for local products and services while on-the-go, it is vital that you develop a mobile-friendly website that provides a positive mobile user experience.

4 Effective Mobile Marketing Strategies2. Mobile Advertising

Mobile advertising is not just for big businesses. Local businesses can use geo-targeted mobile ads to ensure that their marketing message reaches customers that are likely to convert. Pair this with a carefully crafted marketing message, and your business will boost traffic in no time.

Download our Digital Trends whitepaper to learn more about what mobile advertising can do for your business.

3. Branded Mobile Apps

Branded mobile apps are another great mobile marketing strategy that can work for local businesses. Though this may not apply to all types of companies, branded apps can be used for easier mobile shopping, customer loyalty programs, reservation and appointment scheduling, and delivering the latest deals and promotions.

4. SMS Marketing

SMS or text message marketing is another popular strategy that big companies use that also works incredibly well for local businesses. It allows you to send text messages to customers to notify them about special sales, promotions, and other notifications such as shipping updates or reservation confirmations. Two-way SMS messaging can also provide a better customer service experience because it provides quick, on-the-go answers.

Need Help Mobilizing?

Are you ready to take your mobile marketing to the next level? Our team of mobile marketing experts takes time to understand your business objectives before developing a customized strategy that is best suited for your brand. Contact us today to schedule a free consultation and find out how we can help you reach and engage more local customers using mobile advertising as part of your digital marketing strategy.


Sources

1. “4 Mobile Marketing Strategies That Will Boost Engagement and Sales,” by Jayson DeMers; Forbes; 5/25/16

2. “23 Crazy Mobile Marketing Stats Show Mobile is a Must in Your Business,” by Greg Hickman; Mobile Marketing Engine

3. “Mobile webpage visitors are growing impatient;” Business Insider; 9/14/16

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